Posts Tagged ‘sustainability’

Best Green Bag



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Last night I had the honor of attending the 4th annual Independent Handbag Designer Awards event and presenting the award for Best Green Handbag on Timberland’s behalf:

Best Green Handbag award winner Andrew Krumholz with Timberland’s Jackie LaLime

It was amazing to represent Timberland in the fashion arena, and to be in the same room with fashion greats like Carlos Falchi, Tim Gunn and Deborah Lloyd…what a trip!  The event was perfectly aligned with Timberland values, celebrating entrepreneurship, innovative design … and most of all, green design.

I chose Andrew Krumholz’s winning bag based not only for its beautiful style and use of recycled materials, but because of the positive impact these bags make on the community in which they are made and on the women’s lives who make them.  (Escama Studio artists work in cooperatives outside of Brazil which allow them the opportunity to earn a living wage in a supportive environment.)

As a company that’s committed to reducing the environmental impact of our business and our products, we know first hand how difficult it can be to create eco-conscious products without sacrificing beautiful craftsmanship, and that’s why we have such appreciation for the efforts of designers like Andrew who are able to address the challenge of being stylish and being green successfully.

Andrew’s Best Green Handbag

Earthkeepers in the NYC area, I hope you’ll stop in to view the winning bag in person at our Soho store in the coming weeks… and be sure to look for this design and others on Timberland.com this fall.

I thoroughly enjoyed having the opportunity to have been part of such an inspiring event and represent our brand amidst so many other leading brands and designers.  I’m encouraged by the talent and creativity in the handbag industry and look forward to seeing more.

Jackie LaLime
Senior Director of Licensing & Accessories, Timberland

Ethical Corporation Honors Sustainable Businesses



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At the Ethical Corporation’s Responsible Business Summit held earlier this month, 20 organizations and individuals were honored for their commitment to innovative practices in corporate responsibility.

Timberland was proud to be among the honorees, recognized for our Don’t Tell Us It Can’t Be Done campaign which encouraged consumers to voice their support for world leaders attending COP15 to set meaningful climate standards. While COP 15 didn’t produce the outcomes we were all hoping for, our campaign succeeded as a means of actively engaging consumers in the climate change issue – powerful progress, in our book.

Other companies doing good things and earning recognition as 2010 Responsible Business Summit award winners include:

PepsiCo, for their direct seeding of rice technology – an innovation that has resulted in a savings of 5.5 billion liters of water in India (among the largest rice growers in the world) and has helped Pepsi achieve “positive water balance” – meaning that they are actually giving back more water than their business consumes.

Continental Clothing, for their EarthPositive® Apparel. This organically and ethically-made product line was launched in 2008 and incorporates best practices to reduce the social and environmental damage normally associated with cotton farming and textile production. The line is manufactured solely using sustainable energy generated from wind power.

Produce World for their innovative approach to sustainability reporting, which includes a web portal which gives stakeholders access to unedited, real-time data about the company’s performance (including carbon and water intensity, accident frequency and waste management) on a site by site, month by month basis against each of the company’s social and environmental KPIs.

We find Ethical Corp’s awards particularly endearing because they include a “Greenwasher of the Year” award to recognize an organization (based on judges’ choice, not entries) that “continues to do considerable environmental damage whilst professing to be sustainable.”  Sometimes recognizing the bad is as important as recognizing the good.

For a complete list of this year’s Responsible Business Summit honorees and their award-winning initiatives, visit ethicalcorporation.com.

Jeff Swartz, Matthew Bishop Talk Sustainable Business



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Our own Jeff Swartz had the opportunity to sit down with the Economist’s US Business Editor Matthew Bishop at the Corporate Citizenship conference last month.  Their conversation ran the gamut from Jeff’s choice of footwear to competitive collaboration to the business imperative for a sustainability strategy.  We think it’s an exchange worth watching … if for no other reason than to see a NH bootmaker wearing a suit jacket (not an every day occurrence):

Ceres Report: Sustainable Biz a Necessity, Not a Nicety



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A report issued by Ceres this week sends a message loud and clear to for-profit business:
Start taking sustainability seriously – or else.

As energy prices rise, populations grow and resources become increasingly constrained, the report explains, sustainability strategies are no longer a “nice to do,” but rather a critical business necessity – and a factor in determining success.

“Sustainability performance is fundamental for business success in the 21st century,” said Mindy S. Lubber, president of Ceres, which published the report, The 21st Century Corporation: The Ceres Roadmap for Sustainability. “If businesses deepen their efforts to solve social and environmental threats, it will position them to innovate and compete in the fast-changing, resource-constrained global economy.”

The report provides a roadmap of sorts for integrating sustainability into every aspect of business, focusing on 4 distinct areas: governance, stakeholder engagement, disclosure and performance.  It also calls for significant performance improvements from companies by 2020. Among the report’s 20 key expectations for companies:

  • Make energy efficiency and renewable energy the foundation for company operations
  • Design and implement closed-loop systems so that air and wastewater emissions are eliminated and zero waste is produced
  • Dedicate 50 percent of research and development investment to developing sustainability solutions
  • Compensate and provide incentives for top executives and other employees to drive sustainability into the business

The good news is that many companies already recognize the challenges outlined in the Ceres report, and are incorporating them into their business planning.   Further good news?  Given the best practice examples the report includes, along with the clearly-defined roadmap for implementation, companies that are currently lagging behind can quickly and easily become educated, inspired and on their way to greater sustainability.

More information and report downloads can be found at www.ceres.org.

Eco-dining at its Best: Primo



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The following blog post comes from our very good friends over at Green Living Project (GLP), a non-profit organization that films sustainable programs across the world for inspirational and educational purposes.  In GLP’s two-year history, the organization has documented over thirty diverse projects in ten countries across Latin America and Africa.  This past August, Adrienne Rosenberg joined Green Living Project’s first domestic trip, which showcased a myriad of inspiring sustainable initiatives across the state of Maine .

As I sat on the back steps of the renovated Victorian house, a line cook caught my eye as he hopped over the salvia and lunged around the basil to snip a few sprigs of mint. At any other restaurant, if you are out of an ingredient, you are out of luck- but not Primo. Primo restaurant , co-owned by Chef Melissa Kelly and Pastry Chef Price Kushner, strives to pleasantly blend the ideals of sustainability with palate-savoring pleasures.

Like many students desperate for a quick financial fix, I have made my circulations in restaurants across the nation, often experiencing the same harrowing episodes: a chef with a large ego, quick hands to dump “waste” from plates, customers oblivious to the substandard food cultivation, piles of the same-ole, imported Sysco ingredients, and a sort of impassive, nightly performance by the wait staff. But at Primo, diners receive an unparallel experience of local, organic Portland fare.

The cuisine brilliance begins and ends on the four-acre garden. Unlike other restaurants, Primo’s gardeners decide each morning what seasonal produce is ripe for the evening’s delights. Pulsing with life, the garden also provides chickens, herbs, grapes, edible flowers, honey, and even hops. True to their commitment to local ingredients, Primo also purchases its seafood from Portland fishermen. By the end of the night, the pigs feast on the ensuing compost of uneaten food or organic waste from the kitchen.

Primo’s garden provides much of the bounty that ends up in its dining room

In addition, Primo invites guests to explore the garden so they may come into contact with the elements that will later arrive at their table. As Melissa remarked, so often chefs will put their ego on a plate. Her philosophy, however, is to fashion her dishes so they teach others about where food comes from and how it is grown.

Inside the kitchen, Primo hosts several line cook stations, a pastry prep area, expo tables, a wood fired oven, and a downstairs prep room complete with storage and a batch of brewing beer. The chalkboard-painted door at the top of the stairs lists the specials for the night as well as displays a flyer on “How to Become Green”.

Primo’s décor pleasantly complements the organic, robust flavors of each dish. Downstairs exhibits rustic merlot colored walls and a traditional dining set up along with several art pieces while upstairs has a contrasting chicness with wrap-around couches, rectangular shaped designs, and a copper bar. Primo also seamlessly excels at energy efficiency and water conservation through their use of Maine produced biofuel as well as dual flush and waterless urinals.

After a long afternoon of dodging the staff while filming the high action atmosphere of the kitchen, Green Living Project was able to relax to fork fulls of scrumptious fresh cuisine, such as the house special baked oysters and the black spaghetti with braised cuttlefish and heirloom tomatoes, knowing that a majority of the ingredients were sustainably harvested only yards away from our table.

Adrienne Rosenberg
Green Living Project

Store-Front Sustainability



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Earthkeeper Hero Cate Trotter has had a busy month of hosting trend tours , which showcase all that’s hip and green in London. The theme of one of her more popular trend tours these days is “Green Retail” … and as it so happens, Timberland’s Regent Street store is one of her featured tour stops!  (We couldn’t be prouder.)

Cate’s retail trend tours are designed to inspire creative teams and entrepreneurs to rethink their own retail spaces with an eye toward sustainability.  What makes our Regent Street store sustainable enough to make Cate’s cut?

  • Physical elements such as reclaimed timber and repurposed seating (old cinema seats work just as well for weary shoe shoppers).
  • Open space, flexible displays and walls with interchangeable panels – key to refreshing the store’s interior design more easily and efficiently, without starting from scratch (and without creating more material waste).
  • “Storytelling” elements which speak (quietly, not in-your-face) to our corporate commitment to the environment.

We’re thrilled to be featured in Cate’s trend tours … and would love to hear from you which other retailers you think are showcasing sustainability in an effective way.

To keep up on Cate’s latest trendspotting, follow her story anytime on Changents.com .

Sustainability on the Big Screen



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As if Earthkeeper hero Cate Trotter doesn’t have enough on her plate, what with uncovering all the hottest green trends and scenes in London, her latest green vision involves creating a film about sustainability, to further inspire people to live more sustainable lives by showing them exactly what those lives would look like.  Think An Inconvenient Truth … only with a lot more optimism.

Given Cate’s passion for the mission and the power of film, we’re betting this is an idea that could really fly.  But to get it off the ground, Cate’s looking for some help from her fellow Earthkeepers.  Specifically:

  • Do you know someone who might be interested / able to make such a video?
  • Do you have any business world friends who might be willing to “sponsor” (ahem, bankroll) the project?
  • Do you have any NGO or government body contacts who might want to take on such a project themselves?

If so, please let Cate know directly, or feel free to leave your info here.  If you don’t have the connections but still want to help, consider forwarding or tweeting this post to get others out there excited and enthused about the idea.  And, if you’ve got other suggestions on how Cate might bring her great green idea into reality, by all means let us know.

Sustainable London from the Inside



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Enthusiasm for all things “sexy and sustainable” led Earthkeeper hero Cate Trotter to launch Insider Trends – a consulting business that combines the London-based entrepreneur’s knowledge of what’s great and green with her marketing strategy expertise. 

The philosophy is hands on – by way of walking tour, Cate’s clients (business leaders, tourists, student groups, conference delegates) get a first-hand glimpse of the best green initiatives in the city – visiting London’s first five-star green hotel, shopping for ethical fashion, admiring eco-architecture and traveling by hydrogen fuel cell bus.  The goal of this unique eco-show and tell?  To inspire tour-takers to make their own green work smarter, better and more successful.

Here’s feedback from one of Cate’s satisfied customers in her own words:

To learn more about the good work Cate is doing to inspire more sustainable living and working in London, follow her story on Changents.com.  Until we find a way to clone Cate and put one of her in every major city, you’ll have to travel to London to get the “insider experience,” but it’s worth the trip – to register for your own personal tour, visit her website.

Green on the Music Scene



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Do you remember your first live music concert?

This was the topic of conversation in our office this morning – nostalgia inspired by the new video Reverb posted on their story board at Changents.com.

The answers to the question ranged from Dire Straits (1979, Providence, RI) to the Charlie Daniels Band (1982, Oxford, Ohio) to Boyz II Men (1994, Philadelphia). Regardless of the band, the venue or the date, our team of concert-goers agreed that their first concert was a rite of passage into the wonderful world of live music. And that on one hand, the experience of going to a concert hasn’t changed much over the years; on the other hand, it can be and often is a much more enriching experience that transcends the music.

Reverb is one of the driving forces behind the trend to educate and engage both the musicians and their fans to promote environmental sustainability. This summer, at concerts featuring John Mayer, Jack Johnson and the Dave Matthews Band, the bands are using bio-diesel to fuel their buses and generators. The on-site caterers are using biodegradable products and among many other things, there’s a commitment to both waste reduction and recycling.

As for the fans, if they carpool to a DMB or John Mayer concert this summer they could win DMB and John Mayer prizes. Through a partnership with PickupPal, Reverb supports this program in a fierce acknowledgement of the fact that 80% of the carbon footprint of a concert is from fans driving to and from the show. Once they arrive at the show, fans are greeted with a festival-like atmosphere in the Reverb Eco-Village where they can learn about green technologies, local and national non-profit groups dedicated to environmental sustainability, and carbon offset programs. Fans can also register to vote, participate in Eco-Trivia contests and sample eco-friendly consumer goods.

Whether you cut your concert-going teeth on hard rock, a little bit of country or something in between, there’s something uniquely powerful about a live music concert. Hats off to Reverb for realizing the opportunity to add environmental sustainability to the playlist — yet another wonderful addition to the 21st century music experience.

The Evolution of Timberland Product Labeling



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A Nutritional Label—for Shoes

Timberland Nutrition Labwel

More and more, today’s consumers want to know what kind of environmental footprint is being left by the products they buy. In 2006, Timberland began putting that information on 30 million footwear boxes: by placing a “nutritional label” on every box to educate consumers about the product. Where it was manufactured. How it was produced. And its effect on the environment. To create the label, three critical areas are highlighted. Information about the manufacturing plant. The impact of manufacturing on the climate. And the impact on the community, including such factors as the number of hours of volunteer service performed by Timberland employees to “Make it better” in the community. We’re also putting a message inside the box asking consumers to consider what kind of footprint they themselves are leaving and encouraging them to become proactive in the effort to protect our planet. Under this initiative, footwear boxes are also crafted from 100% post-consumer recycled waste fiber, using no chemical glues. Only soy-based inks are used to print the labels, which are the first of their kind in the industry.

The First Step

So far, public reaction has been positive. But, as the Chinese proverb states, Read the rest of this entry »