Photographing environmental issues for a sustainable future.
Posts Tagged ‘earth day’
We Came, We Saw, We Got Good and Dirty
One of the reasons Timberland is a Great Place to Work is because of the opportunities we have to go out and do good things in our communities and for our environment … as a team, on company time. Here’s a flavor of the positive impact (and fun) we had last week on Earth Day:
Earthkeeping in Espulges
In Espulges del Llobregat, Spain (just outside of Barcelona), 37 Timberland employees, partners and community volunteers gathered on Earth Day to green the land surrounding Fundació Finestrelles, a care facility for mentally disabled adults.
By day’s end, nearly 9,000 shrubs and other plants dotted the landscape, giving Fundació Finestrelles residents a greener view of the world.
Timberland Earth Day volunteers have committed to taking care of the new plantings until they are well-established, ensuring this patch of land in Espulges is “Earthkept” into the future.
Earthkeeping in the Ukraine
3 cities in the eastern European country of Ukraine got a little greener last month as part of Timberland’s global Earth Day service. Over three days, our partners, employees and consumers – more than 500 volunteers total — planted 50 trees in the city of Dnepropetrovsk, another 50 in Zaporizia, and 184 in the capital city of Kiev.
During the past year, all consumers who purchased an “environmentally-messaged” Timberland shopping bag at one of the Timberland Ukraine stores were invited to join us in the tree-planting project. Those who showed up for the event with their Timberland shopping bag in hand received a sapling to be planted. (Bright, sunny day and cheerful fellow Earthkeepers were supplied at no extra charge).
It’s been estimated that one tree can remove as much as 50 pounds of carbon from the atmosphere each year … which means thanks to the Ukraine Earthkeepers, the air will be more than 14,000 pounds of CO2 cleaner and lighter, per year. Not bad for a day (or three) worth of good work.
Earthkeeping Day
Timberland’s Earthkeepers are out in full force across the globe today, cleaning up beaches and parks, planting trees, clearing brush and celebrating Earth Day the best way we know how — hands on. Stay tuned for stories and images from our Earthkeeping Day … and in the meantime, enjoy these pics from the Green Apple Festival in Washington DC last weekend. Our thanks to those of you who came out to join us!
Green Apple Festivalgoers Get a Lift
Those of you planning to attend the Green Apple Festival in Washington, DC over the next few days, rest easy: Timberland is offering free pedicab rides to anyone taking part in the Earth Day weekend activities on the National Mall. It’s all in the name of greener travel (and supporting weary Earthkeepers at the end of a long service day).
If you’re not a pedicab person, at least ride your own bike to the event and bring it to our Bike Valet on the Mall — we’ll keep your ride safe and even give it a complimentary tune-up while you’re off Earthkeeping.
Not planning to spend your weekend in the DC area? Other Green Apple Festival hubs include Boston, New York, Miami, Chicago, Denver, Dallas, Seattle, Los Angeles and San Francisco. Go forth and green!
Earthkeeper + Apple + Video Camera = Australia*
Those of you who haven’t yet entered our “Shoot an Apple, Save the Earth” video contest might find the inspiration you need in this recent entry**:
Not impressed? Show us what you’ve got that’s better. As a refresher, here’s how it works:
1. Share your thoughts, concern or commentary on the state of the environment in the form of a 15-second video. Don’t forget to include, in some fashion or form, a real green apple.
2. Video submission deadline is April 27th. Best flick wins a week in Australia.
And don’t forget to check out the Green Apple Festival activities planned around Earth Day in 10 major cities across the US. We’d love to see you there!
*IF your video is deemed the most creative, expressive, amazing and winner-worthy by our panel of judges.
**Videos need not include the destruction of green apples. One apple was harmed in the making of this video.
Earthkeeping Around the Globe
Next Thursday, Timberland employees around the globe will participate in the company’s 10th annual “Serv-a-palooza” – a company-wide celebration uniting employees, vendors, community partners, and youth in a day of community service. Many of this year’s 140 Serv-a-palooza projects are focused on environmental stewardship – from cleaning up trash near Mount Fuji to removing invasive plant species in England.
The goal of Serv-a-palooza – beyond enjoying a day out of the office and a unique teambuilding opportunity with colleagues – is to create a positive, sustainable impact on the community in which you’re serving. As a visual example of the kind of impact that can be created by a group of energetic volunteers in one day, consider these photos from another recent Timberland service day — Earth Day 2008, when approximately 100 volunteers spent the day planting native vegetation in Taipei’s Peace Park in Taiwan.
Before the Earthkeeping started:
On Earth Day:
The positive impact — still growing three months later:
Next week’s Serv-a-palooza projects promise to yield equally rewarding transformations … some of which we hope to document and share here on Earthkeepers. Stay tuned.
