Posts Tagged ‘community service’
Boots on the Ground: City Year London Launches
The positive impact created by City Year corps members across the nation (and beyond) is about to get bigger and better.
Next month marks the launch of City Year London – the 21st City Year corps and the organization’s second international location (City Year South Africa was launched in 2005). 50 young people – City Year London’s inaugural corps members – will spend ten months working in schools as tutors, mentors and role models, while also receiving valuable training and support themselves. City Year London will serve in primary schools in Shoreditch and in communities across London.
London Mayor Boris Johnson will be on hand for City Year London’s opening day celebration on September 27th, which will kick off with corps members performing physical training (PT) outside City Hall at 6:30 pm (City Year PT is an inspiring sight, if you have a chance to watch it).
As a longtime City Year partner and supporter, Timberland is excited about the UK expansion of the City Year team and their efforts. Our best wishes to City Year corps members in London and around the world as they embark on a powerful year of community service, leadership development and civic engagement. For more information, please visit CityYear.org.
Earthkeeping in Poland
On June 8, 54 Earthkeepers in Poland from Timberland and Marketing Investment Group headed out to the forest, the garden and the mountainside to wish Mother Nature a happy belated Earth Day. By breaking up into 6 groups and serving at a number of different service sites, the Earthkeepers in Poland were able to fix up trails, restore infrastructure and fences, clear out illegal dumping sites, protect a bridge and help with flood cleanup. All of this dedicated work took place at the nursery-garden Falsztyn, Homole Gully/Pieniny Mountains, White Water Preserve, Black Water Preserve and the Jaworki Forest.
At the Homole Gully/Pieniny Mountains service site, 5,400 liters of rubbish, pipe, bathtub pieces, and linoleum were collected, sorted and prepared for recycling. And at the White Water Preserve, 480 liters of rubbish was removed from the green landscape.
In total, the Timberland Poland team members completed 500 hours of service. We applaud the Earthkeepers in Poland for their hard work in celebration of our shared planet.
Boots on the Ground
Timberland has had the privilege of partnering with City Year for more than 20 years. What started out as a simple request — “We need boots. Please send some. Love, City Year” has over the years grown into a mutually beneficial relationship that has helped us create a deeper, broader, sustainable impact in our communities — and helped to equip thousands of young leaders to make their own difference on our world.
As 1,500 current corps members across the country prepare to graduate this month, we’d like to share the following excerpt from an essay written by a young corps member in Los Angeles. Whether you’re intimately familiar with the City Year organization or have never heard of it, it’s hard to read without feeling just a little bit hopeful (or maybe even a lot) about the future in these passionate, capable young hands.
(The City Year uniform) represents the unity we feel. Regardless of where we come from and where we serve, we are all at City Year for the same reason: We want to change things; we want to help. We are each spending a year serving full-time in schools and communities to make a difference in the lives of others. Or, as our motto puts it: “Give a year. Change the world.”
Along with what the uniform represents, it is also a constant reminder of many of the memories and lessons that I have learned from City Year. After serving for so long, a corps member is bound to bear some war wounds on their uniform. At this point, my boots are pretty worn out. On my right boot, there’s a streak of yellow paint from the day we painted a mural at Figueroa Elementary School. I could have tried to wash it off if I really wanted to, but I cherish this stain. It’s a reminder of the beautification work that we all do across Los Angeles.
* * *
Our uniforms aren’t just uniforms. They are symbols of what we stand for and what we have done. However, there is still a lot of yellow space yet to be filled, inevitably, with more paint and scuff marks.
There is still more work to do.
You can read the essay “No Ordinary Uniform” in its entirety on the GOOD website.
We Came, We Saw, We Got Good and Dirty
One of the reasons Timberland is a Great Place to Work is because of the opportunities we have to go out and do good things in our communities and for our environment … as a team, on company time. Here’s a flavor of the positive impact (and fun) we had last week on Earth Day:
Happy 40th (B)Earthday!
We’re honoring the 40th anniversary of Earth Day this year with 140+ community service projects across the globe – planned and executed by 7,600 eager and enthusiastic Earthkeepers. That’s one mother of a celebration!
Here are just a few of the ways in which we’re pulling on our boots to make a difference around the world:
- In the Dominican Republic, nearly 600 Timberland employees and more than 800 community volunteers will join forces to plant 18,000 trees in the communities of Sajoma and Santiago (that’s more than 12 trees per person!).
- Working with the local chapter of the National FFA Association, 100 volunteers in Newfields, NH (close to our corporate headquarters) will design and plant a sustainable landscape at the historic town library and construct raised garden beds to enhance a community garden.
- As part of our ongoing (9 years and counting) commitment to reforestation in China, 200 volunteers will plant 600 trees in Beijing. The Earth Day tree planting will serve as a warm-up for when we plant our one millionth tree in China’s Horqin Desert in August.
In 40 years’ time, Earth Day has gone from radical environmental protest to mainstream movement engaging millions … but at the same time, the threat of critical impact from global warming is greater now than ever. While it’s good news that more and more people are actively engaging in Earth Day, even more important is active engagement on a constant basis. Here’s how you can help:
- Search for volunteer opportunities in your own community on Volunteermatch.org
- Sign the Earth Day 2010 Climate Declaration to demand a comprehensive climate bill from Congress
- Register to become an official Earthkeeper and join an online community chock full of inspiring individuals who are all about creating a more sustainable and livable world.
Stay tuned for photos, videos and first-hand accounts from our Earth Day events worldwide!
Local Community Engagement – What’s Your Idea?
Green Mountain Coffee and Ashoka’s Changemakers have come together to find and help fund the most innovative ideas that strengthen and improve communities in Maine, New York, Rhode Island, Vermont, New Hampshire, Connecticut or Massachusetts.
Why do we think this is a cool idea? At Timberland, we’re committed to engaging with the people and environment where we live and work. We want our business impact to leave a positive footprint, and our employees often lead community service projects in our own backyard – whether it be near our New Hampshire-based Headquarters (like this week’s upcoming Earth Day activities) or in offices, stores, and other locations around the world.
It makes sense – as an outdoor company, our mission is to equip people to make their difference in the world. And that’s why through programs like Timberland’s Path of Service, all full time employees get 40 paid hours to give back to the community – in ways that are meaningful to them.
Green Mountain Coffee and Ashoka’s Changemakers Revelation to Action competition embodies the same principles that we espouse. This week is the last week to submit ideas for the competition. Nominations are eligible for grants (that will total $50,000 when combined, in addition to other prizes).
I’ve agreed to be a judge for this competition because it’s aligned with Timberland’s values, but also because it allows everyday citizens to get engaged in their communities – and that is what Earthkeeping is all about. Submissions will be judged according to criteria that prioritizes innovation, social impact, and sustainability. The most innovative projects that inspire others to help make their community a better place to live will win.
So what are you waiting for? Do you have a great idea? Or do you want to help decide which projects are worthy? Use your voice to help me and my fellow judges Bill McKibben, Newman’s Own Michael Havad and Brown University’s Alan Harlam decide which local New England projects should win.
And don’t forget, Timberland’s Earthkeeper community also provides lots of opportunities for everyday citizens to help companies make responsible decisions. Visit our Voices of Challenge dialogue to have your say it comes to Timberland’s climate change, product stewardship, workplaces, and community engagement programs.
Beth Holzman
CSR Strategy & Reporting Manager, Timberland
Painting, Progress and Puppies
This is the final update from Timberland Earthkeeper Lynn Woodrum, who spent last week lending her time and energy to rebuilding efforts in New Orleans. Our thanks to Lynn, and fellow Earthkeeper MacKenzie Mosca, for sharing their experience with us .
Friday, November 13
The day started well with our team getting a lot of our house project completed. With the inside mostly finished, it was time to give the outside a new coat of sea green paint. The house really came a long way from Monday, with only one room we didn’t finish – the handicap-accessible bathroom which professionals need to do.

A fresh coat of paint finishes the house project
All week a little puppy had visited us at the house site, she was so cute. The owner came over on Friday and offered to give the puppy to an electrician (Steve) who worked with all of us and the Rebuilding Together group. Needless to say it was a tearful moment… he named his new puppy Holly, as the house is located on Hollygrove St.

Steve and new puppy, Holly
About 12:30 we wrapped up the day and said our goodbyes to the Rebuilding Together employees and to Ms. Alice (the new home owner) and her family. Another tearful moment. Then we went back to the garden project and what a sight it was! The last time I was there was on Monday, and it looked so different. A walkway had been added, more fruit trees, a trench dug, and the privacy fence started. It was just beautiful!
I feel like I walked away with many new lifelong friends and helped to rebuild a community. I think that In Good Company gave back hope to many families by just being there; showing people that there are others out there willing to get dirty, and help others. My week in New Orleans showed me how much I have, and how important family is to me. If there is ever a chance to help again, I hope that more people will get involved and experience this opportunity!
- Lynn Woodrum
Bayou Rebirth
Let me start by saying I am very afraid of water.
Today, we joined a wetlands restoration organization — Bayou Rebirth — and were able to go canoeing in a swamp to view the different types of marsh, trees, and wildlife (birds). So, MacKenzie and I pulled on our boots and were a canoe team. She had done it before … for myself, refer back to the first sentence of this blog post. Thank goodness for MacKenzie for getting me out of there alive!

The canoe ride lasted about 2 hours, and then we all loaded up to go plant some marsh and other brush for the water to build up and restore some of the habitats. We actually saw an alligator today, but it was far away — don’t worry! We also went to the spillway to view the levee, large ships, and barges. It was another wonderful day … but just so everyone knows I will probably not do the canoeing thing again.
- Lynn Woodrum
Congratulations to Timberland Earthkeeper Lynn for making it safely back to dry land … and our thanks to her for continuing to share updates from her week-long service sabbatical in New Orleans .
Moving Pictures
Thanks to Timberland Earthkeepers Lynn and MacKenzie for the following update and photos documenting their week-long service sabbatical in New Orleans :
Today was a fantastic day! The day started @ 7 am with breakfast, then everyone loaded into 5 vans and off for a day of working. We have 2 projects for the week, The garden project, and the house project. I went to the garden project today, where we shoveled and sifted dirt to be used for fruit trees and vegetables and removed weeds and debris to make way for a privacy fence still to be built.
Everyone’s help is needed at the house project, trying to get it ready for the family to move into it this week. The house needs a lot of TLC – painting, caulking, adding new trim, and the list goes on! I went over and helped with the caulking on the outside of the house, and hopefully if the rain goes away we’ll be able to do some outside painting tomorrow.
My new found friends make each project so much fun!
This is very short and sweet, as supper is ready – pasta night – and I can’t wait to lay down!
- Lynn Woodrum
Photos by MacKenzie Mosca:

The levee. The Mississippi River is on the other side.

Redevelopment in progress.

Boarded up, but inhabited nonetheless.
Notes From New Orleans
We’re pleased to offer these first updates from Timberland’s own Lynn Woodrum, one of two employees spending the week in New Orleans to help rebuild a community in need:
Saturday, November 7
Lots of thoughts went through my head as I sat in airports today. What will the other people be like? Will we all get along? What is New Orleans going to be like?
Well, I am able to answer the first question for now. Everyone has arrived and all are great! Every person is willing to jump in and help with anything, from cooking to decorating.
We had a wonderful dinner tonight to socialize with everyone. It consisted of chicken tortillas, rice, and some great caramel ice cream. We all had a great time getting to know one another. Cleanup was fast as everyone was willing to pitch in and help. Now to try to get some sleep (been up since 2 am) and see what tomorrow brings!
Sunday, November 8
Today was a very adventurous day! It started out with a fabulous breakfast, chore sign ups, a tour, and a wonderful dinner!
We toured the Hollygrove Market with our guide, Pam. The market was created last year by the In Good Company team and has really grown! It grows fruits and vegetables for the local community for $25 a week for 1 box — every family has a chance to receive some of the great food.
As we proceeded on the tour, it was just devastating to still see so many homes that were still boarded up, with dates painted on their front doors showing when someone checked the house for residents in the wake of Hurricane Katrina . The hurricane hit on August 28, 2005 — and some of the dates we saw on houses were as far out at September 18! We also learned that many building contractors came in following Hurricane Katrina and attempted to refurbish homes, but didn’t always do the grandest job – and that when homeowners then tried to contact the contractors, they had packed up and left without finishing needed requirements. Apparently a large amount of people were overtaken by these contractors, and are now trying to do the best they can with what they have. Our tour was 4 hours long and it really makes you very thankful for what you have.
We arrived at Cafe Reconcile at 6:00 to have dinner, and the food was so great! This cafe is all about giving back to the community and teaching local students the etiquette of the restaurant atmosphere. All the fruits and vegetables served there are grown within the local community, and all the leftovers (if any) are composted back into the garden. Everyone is very big on the whole recycling process and it is so great!
It has been another great day of fellowship, food, and fun. Tomorrow I will be going to a garden to help build a fence around it, weather permitting …















