Posts Tagged ‘climate change’

Ethical Corporation Honors Sustainable Businesses



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At the Ethical Corporation’s Responsible Business Summit held earlier this month, 20 organizations and individuals were honored for their commitment to innovative practices in corporate responsibility.

Timberland was proud to be among the honorees, recognized for our Don’t Tell Us It Can’t Be Done campaign which encouraged consumers to voice their support for world leaders attending COP15 to set meaningful climate standards. While COP 15 didn’t produce the outcomes we were all hoping for, our campaign succeeded as a means of actively engaging consumers in the climate change issue – powerful progress, in our book.

Other companies doing good things and earning recognition as 2010 Responsible Business Summit award winners include:

PepsiCo, for their direct seeding of rice technology – an innovation that has resulted in a savings of 5.5 billion liters of water in India (among the largest rice growers in the world) and has helped Pepsi achieve “positive water balance” – meaning that they are actually giving back more water than their business consumes.

Continental Clothing, for their EarthPositive® Apparel. This organically and ethically-made product line was launched in 2008 and incorporates best practices to reduce the social and environmental damage normally associated with cotton farming and textile production. The line is manufactured solely using sustainable energy generated from wind power.

Produce World for their innovative approach to sustainability reporting, which includes a web portal which gives stakeholders access to unedited, real-time data about the company’s performance (including carbon and water intensity, accident frequency and waste management) on a site by site, month by month basis against each of the company’s social and environmental KPIs.

We find Ethical Corp’s awards particularly endearing because they include a “Greenwasher of the Year” award to recognize an organization (based on judges’ choice, not entries) that “continues to do considerable environmental damage whilst professing to be sustainable.”  Sometimes recognizing the bad is as important as recognizing the good.

For a complete list of this year’s Responsible Business Summit honorees and their award-winning initiatives, visit ethicalcorporation.com.

Let’s Talk: How to ‘Mainstream’ the Climate Change Discussion?



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Since 2008, Timberland has hosted quarterly calls with a diverse set of stakeholders to support our long-term corporate CSR strategy. This level of transparency and accountability helps Timberland elevate a dialogue on material issues for our industry while providing us critical feedback as we chart our path to become a more sustainable organization.  Won’t you join us for the next quarterly call?

Date:  Thursday April 8, 2010

Time:  12:30 to 2:00 PM EST

Topic:  Discuss the challenges of how to make climate change resonate in a mainstream, retail space and how to scale consumer behavior change.

Speakers:
Timberland’s Jeff Swartz
Gary Hirshberg of Stonyfield Farm


Please register for the event by emailing csrinfo@timberland.com. You’ll receive a response within 24 hours that confirms successful registration.

Be sure to sign up by April 5 to receive additional information about the call and call-in details! These materials will be sent the week of the call.

The results of this and other calls are posted on our reporting web page. This online stakeholder platform will provide a continuation of the discussion through stakeholder comments and discussion after the call.

COPENHAGEN DISPATCH #2: YOUTH ACTION



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Check out our latest video dispatch on youth activism at COP15!

Covering Copenhagen



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All eyes will be on the Climate Change Conference in Copenhagen starting next week — and we’re pleased to offer real-time, daily coverage of the conference happenings here on Earthkeepers .  Introducing our Copenhagen reporting team:

Olivia Zaleski

OLIVIA ZALESKI is a journalist focused on environmentalism as it relates to business, corporate best practice and executive thinking. As the regular "green correspondent" for CNNmoney.com , Olivia can be found hosting CNN and Fortune Magazine’s Emmy-nominated series, "Business of Green ,” as well as hosting "Home Work ," the popular green do-it-yourself series for Money Magazine.  In addition, Olivia reports for Hearst Magazine’s "The Daily Green" and appears regularly as, ABC’s "Good Morning America Now " green expert. She has also contributed her commentary and advice to programs like Discovery Channel’s TreehuggerTV, PlumTV, the CW and nationally syndicated morning news program The Daily Buzz. Follow Olivia’s twitter account here or check in daily to the Earthkeepers blog for the latest from COP15.

Gabriel London

GABRIEL LONDON is a documentary filmmaker and writer.  As the founder of the documentary film production company, Found Object Films , Gabriel has produced and directed films that bring overlooked stories to a national audience, dealing with issues ranging from the death penalty to climate change. In the process, he has used his work to participate in advocacy campaigns, work for which he was awarded a Soros Criminal Justice Award . His films have been broadcast nationally on networks ranging from MTV to SpikeTV and as part of film festivals including IDFA, Urbanworld Film Festival, and Live Earth.

For the next two weeks, Olivia and Gabriel will be sharing the view from Copenhagen through videos and blog posts, interviews with key leaders attending the conference and coverage of key events.  (For Copenhagen coverage in 140 characters or less, you can also follow Olivia on Twitter .)

Saving the world in 14 days is a daunting challenge … and we’re hopeful that leaders gathering in Copenhagen are up for it.  If you haven’t already joined our campaign to encourage climate action at Copenhagen, do it now .

Then, come on back to Earthkeepers to follow along as Copenhagen unfolds.

Prime Time Earthkeeping



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“We’re not policy makers, we’re not scientists, we’re not government. But we’re active participants in trying to build a solution so there’s an outdoors for your kids and for mine.”

- Timberland President & CEO Jeff Swartz talks climate change, consumer engagement and the role of business in changing the world on FOX Business:

Climate Change, Common Sense and Copenhagen



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Channel 4 News in the UK featured the following clip yesterday focused on the flurry of activity taking place in advance of the Copenhagen Climate Change Conference — including fevered lobbyists, costumed activists, public uncertainty and a divided business community.  Timberland’s President and CEO Jeff Swartz is featured — not as a lobbyist or activist, but as a voice calling for "common sense to prevail:"

Will you be watching at the plate glass window to see if COP15 gets the final question right?  Share your thoughts with us here .

The Anatomy of a Human Crisis



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We all understand climate change to be a critical concern and an issue worth attention and effort; a comprehensive study issued by the Global Humanitarian Forum(GHF) today supports the notion in no uncertain terms:

  • Climate change today accounts for over 300,000 deaths throughout the world each year.  By 2030, the annual death toll from climate change will reach half a million people a year.
  • Economic losses due to climate change are estimated to be more than $125 billion per year – expected to reach almost $340 billion annually by 2030.
  • A majority of the world’s population doesn’t have the capacity to cope with climate change without suffering a potentially irreversible loss of wellbeing and risk of loss of life.  The populations most gravely at risk are over half a billion people in some of the world’s poorest and under-developed areas.

Is there any light at the end of this grim tunnel?  The call to action issued along with the GHF study is for world leaders at the upcoming United Nations Climate Change Conference in Copenhagen to take notice and take action, swiftly and collectively.

“Climate change … is a gross injustice – poor people in developing countries bear over 90% of the burden … yet are least responsible for creating the problem. Despite this, funding from rich countries to help the poor and vulnerable adapt to climate change is not even 1% of what is needed. This glaring injustice must be addressed at Copenhagen in December.”

Barbara Stocking, chief executive of Oxfam GB
and Global Humanitarian Forum Board Member.

Thoughts about the report?  Share them here.

Bluepeace



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Writer, filmmaker, adventurer and contributing Earthkeeper blogger Jon Bowermaster rounds out his recent visit to the Maldives:

Saffah Faroog sips a mango juice and continues explaining the history of the Maldives oldest environmental group, Bluepeace, which celebrates its 20th anniversary this year. He is its communications director, a volunteer like the rest of its staff, and has a great story to share – the organization has a great web presence and a long history of doing the right thing in the Maldives by keeping environmental stories in the news. There’s no lack of subject matter with beach erosion, species loss, the impact of climate change and rising sea levels and the still lingering after-effects of the 2004-tsunami still daily stories.

“Perhaps the most impressive thing for us here in the Maldives,” he says, “is that just two years ago I would never had a conversation in public with you like this, not about these subjects. We had to be very careful about everything we wrote, anything we said in public or private, because almost anything could be construed as a potential criticism of the government, thus possibly resulting in recrimination.

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Going Carbon Neutral in the Maldives



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Bird’s eye view of the Maldives, courtesy of Jon Bowermaster

The call to Friday prayers on Eydhafushi are spread island-wide by plastic loudspeakers affixed to poles and buildings scattered around the Maldivian sand-spit, home to three thousand. When it comes I’m floating a quarter mile offshore and it wakes me from a heat (90 degrees F) and calm-sea reverie; a reminder that here, near where the Arabian Sea melds into the Indian Ocean, we are in an all-Muslim nation. (I was reminded last night too, with a chuckle, when the man in matching linen who brought me a bottle of chilled rose and bragged about it’s ‘fruity’ taste admitted his lips had never touched alcohol.)

Earlier in the morning, before the day’s heat arrived, I’d walked a nearby jungled island, crows and rails darting among the pandanas and palms, camouflaged lizards and introduced rabbits scooting across the sandy paths. The foliage was dense and green, the island far more substantial than most in the Maldives, which are typically little more than sand and sea rubble piled up on coral. Given that even a substantial island here rises just six feet above sea level, as much as anywhere in the world the Maldives are threatened by rising sea levels.

The first democratically-elected president in the nation’s history has quickly turned into a vocal leader.  One of his first pronouncements was that he was going to start setting aside money for and start looking at land to buy to move his people, to get them out of harm’s way if sea levels rise as expected.

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Climate Change and Survival in the Maldives



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Jon Bowermaster is a writer, filmmaker, adventurer and fellow Earthkeeper who has spent the last 20 years exploring remote corners of the globe and documenting his experiences for a variety of national and international magazines, as well as in his own books and documentary films.  We’re honored to feature periodic posts from Jon here on Earthkeepers, and you may follow his travels anytime on his own blog.

The last time I was in the island nation of the Maldives – nearly 400,000 people scattered among 1,200 tiny islands running south for a thousand miles off the tips of Sri Lanka and India – the place was on edge. It was early in 2005 and the tsunami waves had rushed over the islands just a few weeks before. Fortunately for the Maldives a combination of deep channels running between islands and the sizable coral reefs that surround many of them prevented the giant wave from sweeping its entire population into the sea. Only about 100 people were killed, far fewer than drowned on the coast of Somalia hundreds of miles further west.

I came to report on the post-tsunami impacts for the New York Times and as I wandered among the homes badly cracked by the wave and saw decades-old garbage dumps swept into the sea by waters that rushed over the islands – which rise less than six feet above sea level – everyone was talking about the possibility of another such incident.  “What can we do to prevent the next wave from taking us all,” was the collective concern. “What if there is a second wave coming?”

The Maldives new president is talking louder than any elected official in the world about the need to slow the seas from rising.  He obviously has a vested interest.

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