Community Greening Service Campaign
What
We’re passionate about the outdoors and will do what we can to encourage others to explore and enjoy the outdoors as well. In 2008-9, we began focusing our service efforts on Community Greening. During this campaign, our company sponsored service events will work to strengthen communities by improving green spaces and access to the outdoors.
How
Starting in 2008, we have infused all company sponsored service events with operational excellence as indicated by the GREEN standard. What is GREEN?
- G is for GRASSROOTS. Our service projects will be rooted in community based leadership, knowledge and needs based assessment to inform service vision and objectives.
- R is for REDUCE, REUSE, RECYCLE. We will use recycled/repurposed materials where possible and will recycle recyclable waste from our service sites.
- E is for ENGAGEMENT. Achieves scale and long term sustainability through engagement of local and relevant stakeholders
- E is for EDUCATION. Both internal and external, education is critical to ensuring long term sustainability of projects and green communities.
- N is for NEUTRAL. Progresses Timberland’s goal of carbon neutrality.
Focus Area
- Build and preserve green spaces in urban communities
- Build 15 community gardens worldwide by end of 2009.
- Refurbish or build over 80 playgrounds by end of 2009.
- Infuse our service events with operational excellence as indicated by the GREEN Standard
- Ensure 95% of our service projects meet elements of the GREEN standard in 2009.
- Ensure we recycle at 100% of our service sites for the entire campaign.
- Equip employees to make their difference in the world
- Encourage 80% of our employees to use at least one hour of their community service benefit by 2010.
- Volunteer over 76,000 service hours to our communities in 2009.
Looking for more information? Contact the Timberland CSR staff at csrinfo@timberland.com.
